Management information
It may not be sufficient just to know a customer’s personal details and circumstances. You need good management information from your systems; otherwise you may offer promotions to customers who are delinquent payers. The history of a customer is critical, as it provides the organization with the intelligence to apply its products and services appropriately. The last transaction on its own is not enough. Before putting bob on the mail shot list, consider if he is disqualified on the following grounds like bad payment record, poor credit rating and court orders against him. This will eventually help you to maintain a good management information system.
Posted in: on Monday, March 16, 2009 at at 5:06 PM
