View of your customer
Organizations that adopt a single view approach put the customer at the centre of their business processes. They have a system that talks to each part of their database. Take an insurance company, for example, when a customer asks for a home/contents policy it should be possible to identify that a garage is attached to the property. In that case motor insurance can also be offered. A house size of2, 3 or 4 bedrooms should indicate children, therefore offering health and life assurance products may be of interest. Alternatively, a large house may indicate that the customer is working from home, in which case a business policy may be more relevant. Organizations must think about real cross selling opportunities such as these.
Posted in: on Monday, March 16, 2009 at at 4:36 PM
